About I Heat You™

I Heat You™ brings heated textiles to the fashion industry. We create clothes and accessories with added heat to fit your day to day wardrobe. No one should have to cold at the office, at home or at the party.

Our story

Back in 2016 our founder Emma Hällström was told that she was suffering from urethritis. She had been going to different doctors for 15 years. She had been treated countless times with antibiotics, been met with tons of scepticism and disbelief and had drunken all the cranberry juice she could get.

When Emma found out that she was one out of 500 000 women in Sweden suffering from urethritis, she decided that she had to come up with a solution to the problem.

To Emma, and many others, the key to avoid pain caused by urethritis is to keep warm. Heat is also great to ease pain.

A feminist innovation

It is a fact that the woman body is not (at all) prioritized in research, knowledge nor in medical care.

It is also a fact that indoor climate regulations are based on a study done in the 1960s  on middle aged men. Women have a different metabolic rate and therefor find themselves more cold in their working environment.

This is why we need feminist innovation!

And a feminist revolution

The society needs to start to see the woman body as a part of the norm. However we are not able to go to all workplaces and turn up the temperature. Nor do we have the money to finance medical research, yet.

We start our feminist revolution with a direct solution of the problem – heated fashion. And in the long run we will help change in research priorities and society views.

The I Heat You™ team

We are several different people that have worked with I Heat You™. Some of us are:

Emma Hällström – founder and pretty much all other positions in the company.

Amalia Ericsson – industrial designer, consultant, Innovation Gotland.

Sara Högblom – fashion designer, consultant, Pattern & Grading.

Kim Ingesson – graphic designer, consultant, Kim Ingesson grafisk design.

Mats Forslund and Per Rosén – web design, consultants, Visby Webb.

Malin Eklund – finance, consultant, Eklunds ekonomi.

We are also involved with several partners such as Science Park GotlandAlmi, Enterprise Europe Network among others.

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